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We’re alleyoop.

And we’re here to help you take care, not time.

It’s time to take your time back.

Somewhere between Tamagotchis and TikTok dances, 20-step routines became the new normal. If you aren’t tightening, brightening, contouring, plumping and preventing...yikes. And let’s not forget a workout routine, a career, a family, a social life and oh, your own sanity! It’s insane. And borderline impossible. So we’re changing that with products that do more so you can too.

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We’d love to be your first.
First real encounter with truly efficient beauty, that is. In our first year, we saved our customers a total of 2.3M hours (!!!) thanks to products that streamline and simplify your routine, as opposed to overcomplicating it. But don’t just take our word for it.

We’re redefining efficiency.

Our products are so efficient, we almost think there should be a better word than “efficient” to describe them. A lot of people claim it. We invented it. How? With versatile formulas that allow single products to do more than just one thing. (It’s usually more like three or four things.) And intentional designs that make it easier to declutter your life without sacrificing your needs.

The result? Time saved. Space saved. Sanity saved.

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Become an alleyoop co-creator

If we’re going to make the most efficient, game-changing products for women everywhere, we need input from women everywhere. (Crazy approach, we know.) Each and every Alleyoop product that exists today was informed by, tested with, and improved upon by our Co-Creators—a community of creative, ambitious women (like you) that are excited about sharing their ideas, testing new product innovations, and playing a part in revolutionizing the beauty industry as we know it.

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About 12
About 13

If we’re going to make the most efficient, game-changing products for women everywhere, we need input from women everywhere. (Crazy approach, we know.) Each and every Alleyoop product that exists today was informed by, tested with, and improved upon by our Co-Creators—a community of creative, ambitious women (like you) that are excited about sharing their ideas, testing new product innovations, and playing a part in revolutionizing the beauty industry as we know it.

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