NewAlley Innovations, Inc (“Alleyoop”, “we” or “us”), the operator of the www.meetalleyoop.com site (the “Site”), is committed to preserving the privacy of those who visit and interact with the Site. This privacy policy (the “Privacy Policy”) outlines how we gather and utilize various sources of information obtained during your visit to and use of the Site. This Privacy Policy communicates how, when, and why we gather information about our customers and what we do with it. This Privacy Policy does not apply to other websites to which we link.

YOU AGREE THAT YOUR USE OF THE SITE SIGNIFIES YOUR ASSENT TO THIS PRIVACY POLICY AND THE ACCOMPANYING TERMS OF USE (COLLECTIVELY, THE “AGREEMENT”). IF YOU DO NOT AGREE WITH ANY OF THE TERMS OF THE AGREEMENT, YOU ARE NOT AUTHORIZED TO USE THIS SITE.

Capitalized terms not defined in this Privacy Policy shall have the meaning set forth in our Terms of Use.

Information Collected

PERSONAL INFORMATION

If you place an order through meetalleyoop.com for products, services, or a Subscription, we will ask you for your name, e-mail address, shipping address, telephone number and credit card information, and certain other personally identifiable information about yourself ("Personal Information"). We do not collect any Personal Information from you when you visit the Site unless you provide us with the Personal Information voluntarily.

NON-PERSONALLY IDENTIFIABLE INFORMATION

In addition, we may also collect non-personally identifiable information, such as IP host address, pages viewed, browser type, duration and frequency of visits, and other data. We may collect this information from your activity on the Site, including information about time spent on particular pages, sections of the Site you visit, and other usage data, or from cookies (as described in more detail below).

Information obtained in connection with the Site may be intermingled with and used by us in conjunction with information obtained through sources other than the Site including both offline and online sources.

How We Use Your Information

We will not share or disclose your information to anyone except as described in this Privacy Policy.

ORDER PROCESSING

We use Personal Information to process and fulfill your orders and to notify you of your order status. Telephone numbers and e-mail addresses are used to contact you regarding your order. In addition, when you respond to a contest, survey, questionnaire, sweepstakes or other promotional feature, we may ask you for your name, address and email address or other Personal Information. We do not collect any Personal Information about you unless it is voluntarily provided by you.

All Transactions are processed by our third-party payment vendors. We do not collect, store, or maintain any billing information. Instead, it is collected and processed through these third-party vendors pursuant to the terms and conditions of their privacy policies and terms of use.

ENHANCED AND PERSONALIZED SHOPPING EXPERIENCE

We also use Personal Information in order to give you a more enjoyable convenient shopping experience and to help us identify and/or provide information, products or services that may be of interest to you. We use your Personal Information to support and enhance your use of the Site and its features including without limitation: fulfilling your order; providing customer service; tracking email invitations you send; and otherwise supporting your use of the Site.

We may also track your past purchases to provide you with a personalized profile of your shopping history. In addition, we may notify you about new services or special promotional programs, or send you offers or information.

Email Marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.  

Text Marketing (if applicable): With your permission, we may send text messages about our store, new products, and other updates. Updates include Checkout Reminders. Webhooks will be used to trigger the Checkout Reminders messaging system.

AFFILIATES; CONSULTANTS; THIRD PARTIES

We may use third parties to host the Site, operate various features available on the Site, send emails, analyze data, provide search results and links, and assist in fulfilling your orders. Further, in order to administer our contests, promotions, and sweepstakes, we may share your Personal Information and other information with our third-party promotional and marketing partners. These other companies will have access to your Personal Information and other information only as necessary to perform their functions and to the extent permitted by law.

Unless you specifically consent to the disclosure of your Personal Information, aside from us, only our affiliates, technical consultants, third party auditors and other third parties who make our Site available or whereby our site is hosted, enhance its functionality, assist with the processing of your purchases, or provide associated services and/or who deal with you in delivering content, samples, products, gifts and prizes, have access to your Personal Information.

LAW ENFORCEMENT AND INVESTIGATIONS

Please note that Alleyoop reserves the right to and may disclose Personal Information or other information about you in response to (a) requests from local, state or federal law enforcement officials; (b) any judicial, administrative or similar proceeding or order, such as subpoena; (c) if required by law; or (d) to investigate suspected fraud, harassment, physical threats, or other violations of any law, rule or regulation, the Site rules or policies, or the rights of third parties or to investigate any suspected conduct which we deem improper.

CHANGE OF CONTROL

Please also note that we do reserve the right to transfer your Personal Information and other information as an asset in connection with a proposed or actual merger or sale (including any transfers made as part of an insolvency or bankruptcy proceeding) involving all or part of our business or as part of a corporate reorganization, stock sale or other change in control.

AGGREGATE INFORMATION

In an ongoing effort to better understand our users, our Site, and our services, we might analyze non-personally identifiable information in aggregate form in order to operate, maintain, manage, and improve the Site and our products and services. This aggregate information ("Aggregate Information") does not identify any individual. We may share this Aggregate Information with our affiliates, agents, and business partners. We may also disclose aggregated user statistics in order to describe our products and services to current and prospective business partners and to other third parties for other lawful purposes.

SWEEPSTAKES

If you submit your email address to be added to a mailing list or sweepstakes or other promotion, we will use the email address for the purpose of sending you announcements, special offers from Alleyoop and its promotional partners along with Site updates. Each email we send will contain information on how to unsubscribe from our mailing list.

REFERRALS

If you elect to use our referral services for informing a friend about our Site we will ask you for the friend's name and email address. Alleyoop will automatically send the friend an initial email inviting them to visit or transact with the Site. Alleyoop may also send additional emails reminding your friend that you referred them. Additionally, you may send additional "reminders" to your friend to remind them to sign up. Alleyoop and/or our third-party partners store this information for the sole purpose of sending these referral emails and tracking the success of our referral program. The friend may contact Alleyoop to request the removal of this information from our database and to stop receiving reminders.

Use of Cookies

Our Site may pass a "cookie" (a string of information that is sent by a web site to be resident on your system's hard drive, and/or temporarily in your computer's memory blocks). The purpose of a cookie is to tell the web server that you have returned to a particular page. The Site may use cookies in on-line catalogs to keep track of your status and contents of your shopping cart. or to retain information gathered in cookies to allow you access to password-protected areas of the Site. You may set your browser to decline cookies. If you do so, however, you may not be able to fully experience some interactive features of the Site.

Pixel Tags Or Beacons

In addition to cookies, we also collect Aggregate Information through the use of "tracking pixels," also known as "beacons." A tracking pixel is a transparent graphic image (usually 1 pixel x 1 pixel) that is placed on a web page and, in combination with a cookie, allows for the collection of information regarding the use of the web page that contains the tracking pixel. We use tracking pixels to tell when an advertisement has been clicked on or otherwise interacted with, and use that information to judge which advertisements are more appealing to users. In some cases, we use third party service providers to help us collect and analyze this information. You can also generally opt-out of receiving personalized ads from third party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI website and DAA website.

Analytics and Remarketing

We use one or more third–party analytics services (such as Google Analytics) to evaluate your use of the Site, compile reports on activity (based on their collection of IP addresses, Internet service provider, browser type, operating system and language, referring and exit pages and URLs, data and time, amount of time spent on particular pages, what sections of the Site you visit, number of links clicked while on the Site, search terms and other similar usage data), and analyze performance metrics. These third parties use cookies and other technologies to help analyze and provide us the data. By accessing and using the Site, you consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy.

For more information on these third parties, including how to opt out from certain data collection, please visit the sites below. Please be advised that if you opt out of any service, you may not be able to use the full functionality of the Site. For Google Analytics, please visit: https://www.google.com/ analytics.

We also use one or more third-party remarketing services (including Facebook and Google Adwords) to advertise on third-party websites to previous visitors to our Site. These third-party remarketing service providers use cookies to serve ads based on a past visit to the Site. Any data collected by such third-party remarketing service providers will be used in accordance with this Privacy Policy and the privacy policy of such third-party remarketing services provider. For more information on such third-party remarketing service providers, including how to opt out from certain data collection, please visit the following links:

For Google Adwords, you can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin.

For Facebook, please visit: http://www.facebook.com/about/privacy

"When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout"


How We Protect Your Information

We are committed to protecting the information we receive from you. However, Alleyoop will not be liable for disclosures of your information, including Personal Information, due to errors in transmission or unauthorized acts of third parties. We have undertaken commercially reasonable efforts to prevent unauthorized access to data retained in our servers, however, due to the inherent open nature of the Internet, Alleyoop cannot ensure or warrant the security of any information you transmit to us or any information provided online, and you do so at your own risk. Users must accept all risks associated with any data transmission, including the risk that their Personal Information may be intercepted in transit.

Accessing and Updating Your Personal Information and Preferences

If you are a Member, you may access and update your registration information and your preferences to receive email or other communications from us by sending an email to help@meetalleyoop.com. You may also update or change your Personal Information or Preferences by sending email to help@meetalleyoop.com. We will take commercially reasonable steps to implement your opt-out requests promptly, but you may still receive communications from us for up to fifteen business days as we process your request.

While we make efforts to accommodate requests to restrict our use of your information, we reserve the right to delete all or any portion of customer information if we are not able to reasonably accommodate a requested restriction.

Enforcement and Dispute Resolution

Alleyoop uses a self-assessment approach to assure compliance with this Privacy Policy and periodically verifies that the policy is accurate, comprehensive for the information intended to be covered, prominently displayed, completely implemented and accessible. We encourage interested persons to raise any concerns using the contact information provided and we will investigate and attempt to resolve any complaints and disputes regarding use and disclosure of Personal Information.

Children's Privacy and Parental Controls

This Site is not intended for persons under the age of 13, and we have no intention of collecting or soliciting Personal Information from persons under the age of 13. If you are not 13 or older, you are not authorized to use the Site. Parents should be aware that there are parental control tools available online that you can use to prevent your children from submitting information online without parental permission or from accessing material that is harmful to minors. If a child under age 13 has provided us with Personal Information, we will use all reasonable efforts to delete such information from our database.

Mobile Terms of Service

Alleyoop

Last updated: Feb. 23, 2024

The NewAlley Innovations, Inc mobile message service (the "Service") is operated by NewAlley Innovations, Inc (“Alleyoop”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

By consenting to Alleyoop’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of Alleyoop through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).

You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with Alleyoop. Your participation in this program is completely voluntary.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

You may opt-out of the Service at any time. Text the single keyword command STOP to +18449494674 or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other Alleyoop mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.

For Service support or assistance, text HELP to +18449494674 or email help@meetalleyoop.com.

We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

We respect your right to privacy. To see how we collect and use your personal information, please see our Privacy Notice.

Links To Third-Party Sites

Our Site may contain links to other web sites. Other web sites may also reference or link to our Site. These "other" domains (web sites) are not controlled by Alleyoop. We encourage our users to be aware when they leave our Site to read the privacy policies of each and every web site that collects personally identifiable information. We do not endorse, screen or approve, and are not responsible for the privacy practices or content of such other web sites. Visiting these other web sites is at your own risk.

United States of America

Our Site is maintained in the United States of America. If you are located outside of the United States, you may not be able to use or access the Site.

California Residents

Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to obtain certain information about the types of information that companies with whom they have an established business relationship (and that are not otherwise exempt) have shared with third parties for direct marketing purposes during the preceding calendar year, including the names and addresses of those third parties, and examples of the types of services or products marketed by those third parties. If you wish to submit a request pursuant to Section 1798.83, please contact Alleyoop via email at help@meetalleyoop.com.

Alleyoop does not monitor, recognize, or honor any opt-out or do not track mechanisms, including general web browser “Do Not Track” settings and/or signals.

Privacy Policy Changes

We reserve the right, at our discretion, to change, modify, add, or remove portions from this Privacy Policy at any time. If we decide to change our Privacy Policy, we will post the revised Privacy Policy here so that you will always know what information we gather, how we might use that information and whether we may disclose it to anyone. Your continued use of the Site indicates your assent to the Privacy Policy as posted. Please check this page periodically for changes to this Privacy Policy. If we make any change to this Privacy Policy that we in our sole discretion deem material, we will notify you in a manner we deem appropriate.

If you have any questions about Alleyoop’s Privacy Policy, please contact us at help@meetalleyoop.com or at our mailing address at NewAlley Innovations, Inc. 9854 National Blvd, #545, Los Angeles, CA 90034. Our warehouse address is currently located at 8731 Pioneer Blvd, Unit A17, Santa Fe Springs, CA 90670.

Further Information for Users

Legal basis of processing

The Owner may process Personal Data relating to Users if one of the following applies:

• Users have given their consent for one or more specific purposes.
• provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
• processing is necessary for compliance with a legal obligation to which the Owner is subject;
• processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner;
• processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.

In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

Further information about retention time

Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent.

Therefore:

• Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
• Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.

The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to fulfil a legal obligation or upon order of an authority.

Once the retention period expires, Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.

The rights of Users based on the General Data Protection Regulation (GDPR)

Users may exercise certain rights regarding their Data processed by the Owner.

In particular, Users have the right to do the following, to the extent permitted by law:

• Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
• Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent.
• Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
• Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
• Restrict the processing of their Data. Users have the right to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.
• Have their Personal Data deleted or otherwise removed. Users have the right to obtain the erasure of their Data from the Owner.
• Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance.
• Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.

Users are also entitled to learn about the legal basis for Data transfers abroad including to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.

Details about the right to object to processing

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.

Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time, free of charge and without providing any justification. Where the User objects to processing for direct marketing purposes, the Personal Data will no longer be processed for such purposes. To learn whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.

How to exercise these rights

Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. Such requests are free of charge and will be answered by the Owner as early as possible and always within one month, providing Users with the information required by law. Any rectification or erasure of Personal Data or restriction of processing will be communicated by the Owner to each recipient, if any, to whom the Personal Data has been disclosed unless this proves impossible or involves disproportionate effort. At the Users’ request, the Owner will inform them about those recipients.

Effective Date: This Privacy Policy is effective and was last updated on October 20, 2024.