Shop Collection

Shop Eyes
Shop Lip
Shop Face
Shop Tools

Discover a curated collection of highly efficient, problem-solving essentials that save you time & space.

More living life your way — doing what you love, with the people you love. Because a 10-step routine isn’t our thing.

Hit refresh on your routine

Do more with less

Upgrade to all-in-one, award-winning beauty designed to make life easier.

Ready in 5

Get time back to do what you love with multi-functional, easy-to-use products.

Cut the clutter

Because you don't need 4 tools when our 4-in-1 brush gets it done for less.

Mindfully made

Clean. Vegan. Cruelty-free. Planet-friendly packaging. Net-zero plastic footprint.

Discover
#shade_black
+1 shades
Go the Distance Black
$26.00
Rated 4.7 out of 5
Based on 236 reviews
Lengthening & Strengthening Tubing Mascara
+1 shades
- +
Sold out - notify me
Sold Out
Beauty MVP Set
$138.00 $89.00
Rated 4.6 out of 5
Based on 23 reviews
All Our Beauty Bestsellers
Sold Out
Ready in 5 Set
$75.00 $55.00
Rated 4.7 out of 5
Based on 3 reviews
Lip, Lash, and Cheek Trio
#shade_victory-blush
+13 shades
11th Hour Baby Pearl
$20.00
Rated 4.8 out of 5
Based on 437 reviews
Cream Eyeshadow & Liner Stick
+13 shades
- +
Sold out - notify me
Selling Fast
#shade_trailblazer
+11 shades
Game Face Trailblazer
$26.00
Rated 4.9 out of 5
Based on 92 reviews
Second Skin Concealer
+11 shades
- +
Sold out - notify me
Trending now 🔥
#shade_gleam
+15 shades
Sunsational Daily Skin Tint Gleam
$38.00
Rated 4.8 out of 5
Based on 141 reviews
Broad Spectrum SPF 50 Tinted Mineral Sunscreen with Niacinamide
+15 shades
- +
Sold out - notify me
BEST SELLER ✨
Save 10%
Double Take
$50.00 $45.00
Rated 4.7 out of 5
Based on 6620 reviews
4-in-1 Makeup Brush Duo
- +
Sold out - notify me
#shade_make-a-mauve
+2 shades
Pen Pal In a Rouge
$20.00
Rated 4.4 out of 5
Based on 4182 reviews
4-in-1 Eye, Brow, Lip & Highlight Pen
+2 shades
- +
Sold out - notify me
Multi-Tasker
$25.00
Rated 4.7 out of 5
Based on 6604 reviews
Allure & Elle award-winning 4-in-1 brush
- +
Sold out - notify me
Buy 1 Get One 50% Off
Overachiever
$25.00
Rated 4.8 out of 5
Based on 10 reviews
4-in-1 Makeup Brush
- +
Sold out - notify me
#shade_self-love
+3 shades
Lip Goals Triple Peptide Gloss Self-Love
$18.00
Rated 4.9 out of 5
Based on 55 reviews
Sheer Hydrating Gloss
+3 shades
- +
Sold out - notify me
Go the Distance Mini
$16.00
Rated 4.7 out of 5
Based on 236 reviews
Lengthening & Strengthening Tubing Mascara
- +
Sold out - notify me
Sold Out
It’s in the Bag Set
$104.00 $75.00
Make Moves Makeup Bag
Make Moves Makeup Bag
$20.00
Rated 5.0 out of 5
Based on 20 reviews
Travel-Ready Carry-All Pouch
- +
Sold out - notify me
Sold Out
On My Way Set
$58.00 $45.00
Rated 4.7 out of 5
Based on 122 reviews
For Makeup Looks Anytime, Anywhere.

Making products with purpose.

Multifunctional products are multi-solving products. Ours are designed to do more than one thing so you can carry fewer things — empowering you to spend less time getting ready and more time doing what you love, with the people you love.

Deliberate from the start.

Before we create, we question everything we make.

  • Does it serve a purpose?
  • Do you need it?
  • Does it speed up your routine?
  • Is it easy to use?
  • Does it simplify things?

And unless it checks all these boxes, we won’t make it.

Changing the course on buyer’s remorse.

We all have them. Those once-coveted— now dust-covered — products banished to the spare closet. Either they were too bulky, too timely, too trendy, too flimsy or just too ordinary. ICYMI, Alleyoop is driven by a different product philosophy.