Sold out in 6 days Sold out in 6 days

She’s BACK!
Go the Distance Mascara
She’s BACK! Go the Distance Mascara

The restock you’ve been waiting for.

Preorder our viral mascara today to have it
shipped the week of July 29th.

The restock you’ve been waiting for.

Preorder our viral mascara today to have it shipped the week of July 29th.

Free Going Places Cap! Free Going Places Cap!

Block the sun, not the fun.
 Get it free with any $40+ order.

Block the sun, not the fun.


Get it free with any $40+ order.

Bar Raised. Trail Blazed.

Discover a curated collection of highly efficient, problem-solving essentials that save you time & space.

More living life your way — doing what you love, with the people you love. Because a 10-step routine isn’t our thing.

Hit refresh on your routine

Do more with less

Upgrade to all-in-one, award-winning beauty designed to make life easier.

Ready in 5

Get time back to do what you love with multi-functional, easy-to-use products.

Cut the clutter

Because you don't need 4 tools when our 4-in-1 brush gets it done for less.

Mindfully made

Clean. Vegan. Cruelty-free. Planet-friendly packaging. Net-zero plastic footprint.

Making products with purpose.

Multifunctional products are multi-solving products. Ours are designed to do more than one thing so you can carry fewer things — empowering you to spend less time getting ready and more time doing what you love, with the people you love.

#shade_baby-pearl
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Rated 4.8 out of 5
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Cream Eyeshadow & Liner Stick
+10 shades
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#shade_trailblazer
+11 shades
Rated 4.9 out of 5
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Second Skin Concealer
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#shade_aurora
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SPF 50 Skin Tint with Niacinamide
+11 shades
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#shade_in-a-rouge
+2 shades
Regular price $20.00 Sale price $15.00
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4-in-1 Eye, Brow, Lip & Highlight Pen
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Allure & Elle award-winning 4-in-1 brush
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Buy 1 Get One 50% Off
Rated 4.8 out of 5
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4-in-1 Makeup Brush
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BEST SELLER ✨
Regular price $50.00 Sale price $45.00
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4-in-1 Makeup Brush Duo
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#shade_self-love
+3 shades
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Super Hydrating High-Shine Glossy Balm
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all
Regular price $50.00 Sale price $37.00
Rated 4.9 out of 5
Based on 194 reviews
SPF 50 Tinted Moisturizer + Concealer
Customize your set
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#shade_aurora
+11 shades
Regular price $56.00 Sale price $42.00
Rated 4.8 out of 5
Based on 112 reviews
SPF 50 Skin Tint with Niacinamide
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Rated 4.9 out of 5
Based on 17 reviews
Lengthening & Strengthening Tubing Mascara
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BEST SELLER ✨
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Rated 4.7 out of 5
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Foundation Buffing Brush
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Regular price $48.00 Sale price $36.00
Rated 5.0 out of 5
Based on 1 review
Bestselling Eyeshadow Sticks Set
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#shade_pomegranate
Regular price $14.00 Sale price $12.00
Rated 4.8 out of 5
Based on 142 reviews
All-Natural, Aluminum-Free Deodorant
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She's Blushing (Eye) Trio
Regular price $72.00 Sale price $60.00
Rated 4.0 out of 5
Based on 1 review
11th Hour Eyeshadow Stick Trio
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She's Golden (Eye) Trio
Regular price $72.00 Sale price $60.00
Rated 5.0 out of 5
Based on 2 reviews
11th Hour Eyeshadow Stick Trio
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See these Products in Action

Deliberate from the start.

Before we create, we question everything we make.

  • Does it serve a purpose?
  • Do you need it?
  • Does it speed up your routine?
  • Is it easy to use?
  • Does it simplify things?

And unless it checks all these boxes, we won’t make it.

Changing the course on buyer’s remorse.

We all have them. Those once-coveted— now dust-covered — products banished to the spare closet. Either they were too bulky, too timely, too trendy, too flimsy or just too ordinary. ICYMI, Alleyoop is driven by a different product philosophy.