★★★★★ 30,000+ 5-star reviews

We're Alleyoop

Your time-saving, space-saving beauty secret. Discover multi-functional, easy-to-use essentials that go above and beyond, so you can too.

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Get time back to do what you love with multi-functional, easy-to-use products.

Cut the clutter

Because you don't need 4 tools when our 4-in-1 brush gets it done for less.

Mindfully made

Clean. Vegan. Cruelty-free. Planet-friendly packaging. Net-zero plastic footprint.

Your perfect match

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30,000+ Verified ★★★★★ Reviews

"My new fav!"

"My new go to. It takes me 5 minutes to get ready. The line is completely worth the hype. I’m a big fan now."

"My new fav!"

"This is the skin tint that I ALWAYS turn to... I get so many compliments on my skin whenever I wear it!!"

"I am addicted"

"I have almost every color and love how easy it is. I throw on a few swipes, blend with a fingertip or brush and BOOM."

"Literally perfect"

"Makes my skin look amazing AND fits in tiny purses too! So creamy and easy to apply on the go."

Skin loving. Non toxic. Planet positive.

We only use clean and powerful ingredients with a priority on their efficacy, safety and impact on the environment.

High standards at heart. Clean from the start.

We say no way to over 130 ingredients, including GMOs, phthalates, parabens, sulfates, and other known icky ingredients. And yes way to clean ingredients that are as gentle as they are efficacious.

Deliberate from the start.

Before we create any new products, we make sure it checks all the boxes:

  • Does it streamline your routine?
  • Is it efficient and easy to use?
  • Is it high-performance?
  • Is it vegan and cruelty-free?
  • Is it good for the environment?

And unless it checks all these boxes, we won’t make it.


Our products are great for all skin types. We’ve tested on different skin types, including those with sensitive skin.

At Alleyoop, we create our products from consciousness — formulating each one with the highest quality of clean ingredients and only the best intentions for you, your health, and our planet. We use proven, efficacious ingredients and stay far away from things like parabens, sulfates, and triclosan.

Here are ingredients you’ll never find in Alleyoop products: Parabens, Sulfates, and a long list of other ingredients... (abbreviated for brevity here, but you can include the full list).

Never! We love our furry friends. All of our products are proudly cruelty-free.

Yes :)

We offer free and easy returns within 90 days of every order. We process refunds to your original form of payment, and will cover the cost of your return shipment. To start a return, just email us athelp@meetalleyoop.comand we’ll take care of you!

Shipping is free on all orders over $60, otherwise we have a standard shipping fee of $5.95. Orders with subscription products are always shipped free!

Please note the free shipping minimum is calculated after any discount codes, credits or gift cards are applied to the cart subtotal.

We also offer Expedited Shipping for $9.95, which you can select at checkout.

“Alleyoop disrupts the beauty industry by empowering us to unlearn unrealistic standards and simplify beauty routines.”


"Leila Kashani created her brand Alleyoop in an effort to make women's beauty routines more efficient—and boy did she deliver.” -


“Alleyoop is about to make your on-the-go beauty routine more convenient.”

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