Get a free gift when
you spend $50
Get a free gift when
you spend $50

May your gifts be mini and bright
*while supplies last

May your gifts be mini and bright
*while supplies last

More than an
eyebrow pencil
More than an
eyebrow pencil

Shape, fill, blend, and nourish your

brows with our latest innovation.

Shape, fill, blend, and nourish your

brows with our latest innovation.

Bar Raised. Trail Blazed.

Discover a curated collection of highly efficient, problem-solving essentials that save you time & space.

More living life your way — doing what you love, with the people you love. Because a 10-step routine isn’t our thing.

Hit refresh on your routine

Do more with less

Upgrade to all-in-one, award-winning beauty designed to make life easier.

Ready in 5

Get time back to do what you love with multi-functional, easy-to-use products.

Cut the clutter

Because you don't need 4 tools when our 4-in-1 brush gets it done for less.

Mindfully made

Clean. Vegan. Cruelty-free. Planet-friendly packaging. Net-zero plastic footprint.

Regular price Sale price $22.00
Rated 4.9 out of 5
Based on 95 reviews
Lengthening & Strengthening Tubing Mascara
- +
Sold out - notify me
Selling Fast
Save 32%
Beauty MVP Set
Regular price $130.00 Sale price $89.00
Rated 4.8 out of 5
Based on 19 reviews
All Our Beauty Bestsellers
Customize your set
- +
Sold out - notify me
Selling Fast
Save 33%
Regular price $73.00 Sale price $49.00
Rated 5.0 out of 5
Based on 1 review
Lip, Lash, and Cheek Trio
Customize your set
- +
Sold out - notify me
#shade_baby-pearl
+10 shades
Regular price Sale price $18.00
Rated 4.8 out of 5
Based on 403 reviews
Cream Eyeshadow & Liner Stick
+10 shades
- +
Sold out - notify me
#shade_trailblazer
+11 shades
Regular price Sale price $22.00
Rated 4.9 out of 5
Based on 84 reviews
Second Skin Concealer
+11 shades
- +
Sold out - notify me
Trending now 🔥
#shade_luster
+16 shades
Regular price Sale price $28.00
Rated 4.8 out of 5
Based on 127 reviews
SPF 50 Skin Tint with Niacinamide
+16 shades
- +
Sold out - notify me
BEST SELLER ✨
Save 10%
Regular price $50.00 Sale price $45.00
Rated 4.7 out of 5
Based on 6602 reviews
4-in-1 Makeup Brush Duo
- +
Sold out - notify me
Save 25%
#shade_in-a-rouge
+2 shades
Regular price $20.00 Sale price $15.00
Rated 4.7 out of 5
Based on 3814 reviews
4-in-1 Eye, Brow, Lip & Highlight Pen
+2 shades
- +
Sold out - notify me
Regular price Sale price $25.00
Rated 4.7 out of 5
Based on 6592 reviews
Allure & Elle award-winning 4-in-1 brush
- +
Sold out - notify me
Buy 1 Get One 50% Off
Regular price Sale price $25.00
Rated 4.8 out of 5
Based on 6 reviews
4-in-1 Makeup Brush
- +
Sold out - notify me
Selling Fast
#shade_self-love
+3 shades
Regular price Sale price $15.00
Rated 4.9 out of 5
Based on 50 reviews
Super Hydrating High-Shine Glossy Balm
+3 shades
- +
Sold out - notify me
BEST SELLER ✨
Regular price Sale price $20.00
Rated 4.7 out of 5
Based on 3 reviews
Foundation Buffing Brush
- +
Sold out - notify me
Save 14%
#shade_pomegranate
Regular price $14.00 Sale price $12.00
Rated 4.8 out of 5
Based on 143 reviews
All-Natural, Aluminum-Free Deodorant
- +
Sold out - notify me

Making products with purpose.

Multifunctional products are multi-solving products. Ours are designed to do more than one thing so you can carry fewer things — empowering you to spend less time getting ready and more time doing what you love, with the people you love.

Deliberate from the start.

Before we create, we question everything we make.

  • Does it serve a purpose?
  • Do you need it?
  • Does it speed up your routine?
  • Is it easy to use?
  • Does it simplify things?

And unless it checks all these boxes, we won’t make it.

Changing the course on buyer’s remorse.

We all have them. Those once-coveted— now dust-covered — products banished to the spare closet. Either they were too bulky, too timely, too trendy, too flimsy or just too ordinary. ICYMI, Alleyoop is driven by a different product philosophy.