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Hit refresh on your routine

Do more with less

Upgrade to all-in-one, award-winning beauty designed to make life easier.

Ready in 5

Get time back to do what you love with multi-functional, easy-to-use products.

Cut the clutter

Because you don't need 4 tools when our 4-in-1 brush gets it done for less.

Mindfully made

Clean. Vegan. Cruelty-free. Planet-friendly packaging. Net-zero plastic footprint.

Discover
#shade_black
+1 shades
Go the Distance Black
$26.00
Rated 4.9 out of 5
Based on 776 reviews
Lengthening & Strengthening Tubing Mascara
+1 shades
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Time-Saving Era Set
$112.00 $89.00
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New
#shade_daylight
+2 shades
Sun Serum SPF Lip Oil Daylight
$26.00 $20.80
Rated 4.9 out of 5
Based on 37 reviews
Broad Spectrum SPF 40 Sunscreen
+2 shades
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#shade_victory-blush
+13 shades
11th Hour Victory Blush
$20.00 $16.00
Rated 4.8 out of 5
Based on 443 reviews
Cream Eyeshadow & Liner Stick
+13 shades
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#shade_trailblazer
+11 shades
Game Face Trailblazer
$26.00 $20.80
Rated 4.9 out of 5
Based on 93 reviews
Second Skin Concealer
+11 shades
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Trending now 🔥
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#shade_gleam
+15 shades
Sunsational Daily Skin Tint Gleam
$38.00 $30.40
Rated 4.8 out of 5
Based on 145 reviews
Broad Spectrum SPF 50 Tinted Mineral Sunscreen with Niacinamide
+15 shades
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BEST SELLER ✨
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Double Take
$50.00 $45.00
Rated 4.7 out of 5
Based on 6621 reviews
4-in-1 Makeup Brush Duo
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#shade_make-a-mauve
+2 shades
Pen Pal In a Rouge
$20.00 $16.00
Rated 4.4 out of 5
Based on 4185 reviews
4-in-1 Eye, Brow, Lip & Highlight Pen
+2 shades
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Duet Makeup Bag
$40.00 $32.00
Double-Sided Cosmetic Bag
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Multi-Tasker Brush
$25.00 $20.00
Rated 4.7 out of 5
Based on 6604 reviews
Allure & Elle award-winning 4-in-1 brush
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Buy 1 Get One 50% Off
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Overachiever Brush
$25.00 $20.00
Rated 4.8 out of 5
Based on 11 reviews
4-in-1 Makeup Brush
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#shade_coral-cheer
+3 shades
Lip Goals Triple Peptide Gloss Coral Cheer
$18.00 $14.40
Rated 4.9 out of 5
Based on 56 reviews
Sheer Hydrating Gloss
+3 shades
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On My Way Set
$58.00 $45.00
Rated 4.7 out of 5
Based on 122 reviews
For Makeup Looks Anytime, Anywhere.
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Sun Serum Lip Oil Trio
$88.00 $70.00
Broad Spectrum SPF 40 Sunscreen
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Ready in 5 Set
$75.00 $55.00
Rated 4.7 out of 5
Based on 3 reviews
Lip, Lash, and Cheek Trio
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Sun-Ready SPF Set
$64.00 $52.00
Sunsational Daily Skin Tint SPF 50 & Sun Serum Lip Oil SPF 40
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Making products with purpose.

Multifunctional products are multi-solving products. Ours are designed to do more than one thing so you can carry fewer things — empowering you to spend less time getting ready and more time doing what you love, with the people you love.

Deliberate from the start.

Before we create, we question everything we make.

  • Does it serve a purpose?
  • Do you need it?
  • Does it speed up your routine?
  • Is it easy to use?
  • Does it simplify things?

And unless it checks all these boxes, we won’t make it.

Changing the course on buyer’s remorse.

We all have them. Those once-coveted— now dust-covered — products banished to the spare closet. Either they were too bulky, too timely, too trendy, too flimsy or just too ordinary. ICYMI, Alleyoop is driven by a different product philosophy.