More than an
eyebrow pencil More than an
eyebrow pencil

Shape, fill, blend, and nourish your

brows with our latest innovation.

Shape, fill, blend, and nourish your

brows with our latest innovation.
Discover Swift Brow

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Bar Raised. Trail Blazed.

Discover a curated collection of highly efficient, problem-solving essentials that save you time & space.

More living life your way — doing what you love, with the people you love. Because a 10-step routine isn’t our thing.

Hit refresh on your routine

Do more with less

Upgrade to all-in-one, award-winning beauty designed to make life easier.

Ready in 5

Get time back to do what you love with multi-functional, easy-to-use products.

Cut the clutter

Because you don't need 4 tools when our 4-in-1 brush gets it done for less.

Mindfully made

Clean. Vegan. Cruelty-free. Planet-friendly packaging. Net-zero plastic footprint.

shop your routine
Go the Distance
$22.00
Rated 4.9 out of 5
Based on 86 reviews
Lengthening & Strengthening Tubing Mascara
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#shade_baby-pearl
+10 shades
11th Hour Baby Pearl
$18.00
Rated 4.8 out of 5
Based on 401 reviews
Cream Eyeshadow & Liner Stick
+10 shades
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#shade_trailblazer
+11 shades
Game Face Trailblazer
$22.00
Rated 4.9 out of 5
Based on 84 reviews
Second Skin Concealer
+11 shades
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#shade_luster
+16 shades
Sunsational Luster
$28.00
Rated 4.8 out of 5
Based on 125 reviews
SPF 50 Skin Tint with Niacinamide
+16 shades
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BEST SELLER ✨
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Double Take
$50.00 $45.00
Rated 4.7 out of 5
Based on 6600 reviews
4-in-1 Makeup Brush Duo
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#shade_in-a-rouge
+2 shades
Pen Pal In a Rouge
$20.00 $15.00
Rated 4.7 out of 5
Based on 3813 reviews
4-in-1 Eye, Brow, Lip & Highlight Pen
+2 shades
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Multi-Tasker
$25.00
Rated 4.7 out of 5
Based on 6591 reviews
Allure & Elle award-winning 4-in-1 brush
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Overachiever
$25.00
Rated 4.8 out of 5
Based on 6 reviews
4-in-1 Makeup Brush
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#shade_self-love
+3 shades
Lip Goals Self-Love
$15.00
Rated 4.9 out of 5
Based on 49 reviews
Super Hydrating High-Shine Glossy Balm
+3 shades
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High Performer
$20.00
Rated 4.7 out of 5
Based on 3 reviews
Foundation Buffing Brush
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Easy on the Eyes Set
$65.00 $45.00
Rated 4.8 out of 5
Based on 4 reviews
Eye Makeup Essential Kit
Customize your set
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#shade_pomegranate
Slow Your Roll Sage
$14.00 $12.00
Rated 4.8 out of 5
Based on 143 reviews
All-Natural, Aluminum-Free Deodorant
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She's Blushing (Eye) Trio
$72.00 $60.00
11th Hour Eyeshadow Stick Trio
Save 17%
She's Golden (Eye) Trio
$72.00 $60.00
Rated 5.0 out of 5
Based on 2 reviews
11th Hour Eyeshadow Stick Trio
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Making products with purpose.

Multifunctional products are multi-solving products. Ours are designed to do more than one thing so you can carry fewer things — empowering you to spend less time getting ready and more time doing what you love, with the people you love.

Deliberate from the start.

Before we create, we question everything we make.

  • Does it serve a purpose?
  • Do you need it?
  • Does it speed up your routine?
  • Is it easy to use?
  • Does it simplify things?

And unless it checks all these boxes, we won’t make it.

Changing the course on buyer’s remorse.

We all have them. Those once-coveted— now dust-covered — products banished to the spare closet. Either they were too bulky, too timely, too trendy, too flimsy or just too ordinary. ICYMI, Alleyoop is driven by a different product philosophy.